Nike unveils self-lacing Hyperadapt trainers 20 03 2016

Oleh newday

20 Mart 2016 Pazar

Bagikan :

Tweet

Nike unveils self-lacing Hyperadapt trainers

At the launch event in New York, Nike CEO and president Mark Parker claimed that the Hyperadapt marks a "new era of sports -- the era of personalised performance." 

Also revealed on the first day of the two-day event – which will reveal the company's lineup for the 2016 Olympic games in Rio De Janiero this summer -- was a new "anti-clog" coating for football boots. The chemical coating, it says, will prevent shoes from picking up mud during matches. 

The company also announced several new products, including the Vapormax -- a new take on the Nike Air sole -- and a redesign of the Nike+ app, which "learns the product you love [and] how you like to train." The app will allow users to order "gear up packages" and, most promisingly for sneaker enthusiasts, includes a reservation program for limited edition product launches.